The foundational certification course gives you practical and in-depth knowledge of key digital marketing domains with real word examples to prepare you for your dream job.
You will be exposed to digital marketing tools used by professionals in their day to day work to make you job-ready. You will receive a Digital Marketing training certificate from Accelerators stating that you have acquired the skill set of Digital Marketing Specialist, acknowledging your knowledge and ability in Digital Marketing domain.
What is Marketing?
How does Digital Marketing contribute to success?
Digital Marketing Program.
Statistics on Digital marketing success.
How do they work
Types of SEO
Keyword Research and Competitive Intelligence
Design and Architecture
Algorithm Updates and SEO Changes
Integrating SEO with Other Disciplines (Ex: SEO and Analytics, SEO and Content Marketing, SEO and WordPress, SEO and Mobile, User Experience across Channels)Integrating SEO and Other Disciplines
Career as a SEP specialist
Introduction to Content Marketing
Social Media and Content Publishing Platforms
Measurement and Budget
Introduction to Digital Analytics
Managerial Perspective of Digital Analytics
Key Performance Indicators
The Analysis process
Experimentation and Testing
Reports and Dashboards
Digital Analytics Stack
Introduction to Google Analytics
Navigating the Interface
Advanced Table Filtering
Multiple Goas and Goal Types
Campaign Tracking : Fundamentals
Analyzing Marketing Effectiveness
Feature Rich Website Tracking
Collaborating and Sharing
Understanding the Account Structure and Managing
Introduction to PPC
Psychology of Search
Search Ads and Keyword Targeting
Increasing Reach and Display Network
Reaching Target Audiences
Setting and Measuring Marketing Goals
How PPC Fits into the Digital Strategy
Reporting and Tracking
Opening your Google Ads Account
Creating your first campaign
Creating your First Ad Group
Writing Completing Ads
Controlling your Bids and Budgets
Improving Campaign Performance
Why Social Media is Important?
Social Media Marketing Goals
Social Media Marketing KPIs
Metrices that are vital for SMM
How to create a social media marketing strategy?