Introduction to SEO
How Search Engines Work
What it Takes to Rank
Content is King
Using Social Media to Spread Content
Typical AdWords Account Structure
Difference Between Setting the Budget and the Bids
Create ad groups within the campaign
Remarketing Case Study
Understanding User Context
Key Bid Management Tools
Why the Mobile Phone?
Limitations of the Mobile Phone
How to Reach Your Audience
Digital Marketing Specialization
The specialist certification course gives you practical and in-depth knowledge of key digital marketing domains with real word examples to prepare you for your dream job. You will be exposed to digital marketing tools used by professionals in their day to day work to make you job-ready. You will receive a Digital Marketing training certificate from Accelerators stating that you have acquired the skill set of Digital Marketing Specialist, acknowledging your knowledge and ability in Digital Marketing domain.